60-Day Reminder: Google to require 1-click unsubscribe links in marketing emails

Today, Google will begin rejecting email from domains without SPF or DKIM enabled. This is the latest in a series of hard deadlines that will boost security by forcing customers to update their systems. The next one is in two months, and should also be of minor concern to most business owners.

On June 1st, 2024, Google will begin requiring bulk senders (those sending 5,000+ messages a day to personal Gmail accounts) to support one-click unsubscribe links.

For most companies, this will be solved by their bulk email sender, but others may need to modify their systems or create a new endpoint.

If you’re looking for help solving email problems, send us a message at hello@silentwave.systems.

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